A domain name is an important aspect of any job – if you expect to have a web presence, you need to be able to generate interest and traffic to your website. One of the fastest ways to stunt growth is to create or register a domain name that is impossible to find! The best way to direct viewers to your website is to rank high on the search engines, but if you have a name that even the search engines find hard to locate, you can’t expect your readers to find you either. There are plenty of dips to choosing a domain name out there, and if you have been reading this blog, you have seen a few here. While there are always many tips to creating a domain name, the process in which to use is sometimes confusing to say the least. Here are four steps, or ways, to find the perfect name:

Brainstorm – In any creative process, brainstorming is the best thing you can do. Don’t settle on the first name that pops into your head – chances are, you’ve seen some pretty outlandish domain names and were confused as to why the names where created that way. Don’t be one of those people! Keep a list of names- -- spend a few days writing them down. You might have to get creative, often the easiest and best names out there are already bought.

Sort them – Now that you have a list of names you like, you have to see which ones are available. Find a domain name engine to see what names are out there – you might need to brainstorm and sort a few times to find something you like.

Buy it – Whether you find a domain name you like or have to find it at an auction, purchase it as soon as it is available or you might end up losing it. Whenever you find a name you want, don’t hesitate – chances are it will be snapped up before you can find it again.

Negotiate – If you really like a name and you find it belongs to an expired page, contact the owner to see if he/she is willing to sell it. If not, you will have to start from step one!

A great domain name is often a lucky draw – you have to spend time brainstorming and researching to find something you will really like for a great price!