You've heard it all before - your domain name is one of the most important aspects of a website or website development. However, not many people understand exactly why a domain name can make the difference between success and failure for a website.


Why is it so important to choose a relevant domain name? Let us count the ways. First off,  let's reiterate what a domain name is. Your house has a street address, right?  Your website needs an address as well. The domain name is your websites' "street address" and helps people locate you, whether they live across the street or on the other side of the world.


Okay, let's talk about how significant and relevant your domain name is. Your domain name is typically chosen while the website is under development or construction. Take advantage of this opportunity to initiate brand recognition. Your domain name should in some way indicate the field, industry or service you are providing on your website. In most cases, it's preferable that individual's designate the domain name the same as the name of the company or business.


Now let's talk about different types of domains. You've all heard or .org, which are two of the most common. However, there's also extensions for governmental and educational sites (.gov and .edu).  Whenever possible, choose extension unless you're running an organization, nonprofit organization or an association, in which case you're better off using the .org extension. For any business endeavor, try to stick to extension, as consumers are more likely to type that extension into a search bar than extension.


Finally, let's talk about the benefits a well-chosen domain name offers you. One of the greatest benefits of a relevant and well-chosen domain name is that it makes it easier for people to find you. If you sell umbrellas, your domain name should reflect that. The same goes whether you sell motorcycles, insurance, or baby clothes. Choose a domain name that is relevant and easy to remember, and then register your domain name.


How do you register a domain name? Actually, you have several options. Search the Internet for a domain name registrar. There are many, and some are free, while some require a very minimal yearly registration fee.  Register your domain name with a domain name registrar and not through your web hosting service. That way, you ensure that you are registered as the owner of the website.