Domain Names Matter, Especially When Your Band's Name is Tea Party
An Ontario based band named Tea Party has announced that they will sell their domain name: teaparty.com, taking advantage of widespread interest due to the political movement of the same name. The announcement has earned the band attention in Time, the Guardian and BusinessWeek. Many experts believe that the domain will sell for more than $1 million. The band hired Sedo, a German company that specializes in domain name sales, to handle the sale of the band's website name. Band member Stuart Chatwood said that they were "floored by the...interest" in their website's name after the story first broke in BusinessWeek. The band was being overwhelmed with requests to purchase the site, several of them each day. Realizing that this was outside their area of expertise, the band knew they should seek help from a professional brokerage firm. The Tea Party is about as different as can be from the political movement of the same name. Their music takes inspiration from musical sources all over the world and infuses them with a mix of rock and blues. The band also takes inspiration from beat poets such as Jack Kerouac and Allen Ginsberg. The group has been producing music since 1990, and first bought the domain name in 1993. They broke up in 2005, but came back together and started touring. Currently, the website differentiates itself from the movement with a tagline that states, "No politics - just rock and role." Sedo, the domain sale broker, is based out of Cologne, Germany, and has over 18 million listings. They have overviewed several offers for the domain name. Heather DelCarpini, the North American marketing manager of the company, says that the "buzz over the name" makes this a very "exciting time for the band." She went on to say that a domain name hasn't attracted this much attention in many years. The most prominent exception was the sale of sex.com, which sold for $14 million in 2010. DelCarpini said that domain name sales don't typically attract anywhere near this much interest. She said that the buzz around teaparty.com is very unique and likely to be unchallenged for quite some time. Other prominent domain name sales were for Insure.com in 2009 for $16 million, Fund.com for $9.99 million in 2008, and Business.com for $7.5 million 1999. While it is unlikely that the sale of teaparty.com will set a new record, the coming 2012 election will help raise the stakes. It's likely that the final number will be seven digits long
How to Avoid Losing Website Sales
Recently, UK data and analytics firm QuBit conducted a wide scale study of online businesses and where they are losing website sales. The study data mined 18,000 comments regarding online retailers and concluded that UK businesses are losing roughly 8 billion pounds, or 12.6 million US dollars, each year that they could have earned. Here are some of the biggest reasons why. The main complaint from customers was the problem of pricing. Too many businesses make prices inaccessible. QuBit instead encourages businesses to be transparent about their pricing, since most people are using the internet to comparison shop. The research firm concluded that displaying a crossed-out previous price or a deal of the week would attract more customers. Product descriptions are another common complaint. Since online users don't have the opportunity to work with the product in person, they can only rely on an image and a description to find out everything there is to know about the product. Fashion retailers are especially notorious for providing incomplete sizing information. Customers also want info about materials used, capabilities, and so forth. Information about what is and isn't available should be easily accessible early on in the process. If a product isn't available, the site should accurately let the user know when it will be available, and possibly make recommendations for similar products that the user may have an interest in. Most users expect certain interface components to be present in almost all retail applications. Nearly every user will expect a site to provide them with a wish list, guest checkout, search filters and guest checkout. Online retailers that also have a physical location should also offer the option of in-store pickup. Failing to provide accurate shipping information early on in the process can backfire dramatically. While some retailers may think that hiding shipping prices until the end of the process will keep users from being scared off, the opposite is often true. Users who are surprised by the shipping costs after spending a great deal of time filling out their information will often cancel the order. Many of them will never return to the site. Images are a must. Users expect to see an accurate and clear image of the product they are buying before they will make a purchase. Don't expect too many website sales if good images aren't present. Finally, users expect the site to be easy to navigate. Some of the most common complaints are about broken links, problems with the browser's "back" button, and a lack of product categorization
How do Domains help with SEO?
Although there has been a recent change with Google as to how Exact Match Domains are treated in the search results, there's no question that Google considers the domain as a VERY important sign of relevance. If you operate a site like www.wifibooster.com.au, you'll expect to see informatiopn on Wi-Fi boosters, right? www.cars.com.au you expect to see info on cars? And, as long as the quality of the site is up to scratch and the content is valuable, extensive and unique, the search engines will accouint for the domain name when ascertaining relevance. Secondly, when a user sees a bunch of sires in the search results, they consider the domain name beforew clicking. A strong keyword domain name that matches their search intent will likely attract interest more than an obscure domain that doesn't immediatelyspell out the subject of the site. So... the user is more likely to click on the keyword friendly site. Google then recognises that it's click-through-rate is higher than average so again, rightly, gives it a small boost in ranking.
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